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What is Newsjacking? A public relations technique involving piggybacking off the attention of the news media on another item. Etymology: Blend of news +‎ hijacking Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and hoist the brand’s exposure. Companies create relevant blog content and […]

What is social media engagement? Social media engagement measures the public likes, shares and comments for an online business. With over 1.5 million users, Facebook has become a necessity for both offline and online businesses. But to calculate ROI for social media marketing efforts is difficult, and engagement is a blanket metric that does not […]

So many recent studies will suggest why over 94% of all new businesses and start-ups fail during the first few months or the first year. The odds of success are long. Most of them survive 5 years to max 10 years. The most common problem that was found was the capital.  The funding problem is […]

Work! A big part of everyone’s life today. It is believed to be the most common societal norm around the world today. We are asked to go to school, get a job, and make a career. This does not just satisfy the financial life which is the most important on the list of things in […]

We are in an era of resolute advancements in technology, brand awareness is primarily critical for every business. A person normally has access to some type of technology, whether it’s a smartphone, a tablet, or a laptop, which means they are quickly able to communicate with another in a matter of seconds. It all comes […]

There are a lot of factors that determine if you are a professional and how good a professional you are. It includes how to act, talk, work and react. The world believes that amateur work is acceptable and normal. Many people are okay with less-than-normal results. But a professional doesn’t settle easily for anything else […]

“The best thing about learning is that no one takes it away from you”- B.B. King! The best time in everyone’s life is being a student. Not just because our only major responsibility is to study well but because we learn a lot of stuff except the textbook knowledge.  Being a student we are always […]

What is Digital Marketing We have been all ears about this kind of marketing for quite some time now and it has often been referred to as online marketing, internet marketing or web marketing but it hasn’t been very well defined. In this blog, we are going to take a stab at it and understand […]

Nowadays Hashtags are an integral part of any social media or digital marketing strategy. They function as an attached level to your content and help make that content discoverable for users. When done it right, the use of hashtags in the social platform can be fundamental to generating exposure and are the best way to […]

You can never go on a holiday without a plan or taking time to think about it. What happens if you do something like that is, you have a terrible upcoming experience. Instead, it should be a very adventurous and exciting time. You need to plan your food, sleep, places to visit, etc. The basic […]

Everyone wants to be famous and successful in today’s world. But not everyone wants to work hard. Hard work is the key to success. There are millions of people in this world who work difficult and yet don’t get the results they desire for. That’s when they need to understand they also work hard in […]

Over the past few years, the entire SEO industry has experienced a major transformation, as a result, many online marketers have dramatically changed their strategies. For a few years now ranking high in Google for competitive keywords was not as easy as it was in the past. This blog will help you to understand what […]